Despite what some may say about the obsolescence of email, it remains the most cost-effective digital marketing platform for e-commerce businesses. An effective email marketing strategy should at least hit average ROI. Here are the most common yet most critical email marketing mistakes you should avoid.
As a small business, we must figure out a way to survive and communication is key to survival. While large brands may have teams of communications experts to help craft their crisis communications and messaging, small businesses might not have such luxury. Read on to find the top 5 examples of good crisis emails.
Everywhere we turn, people are talking about whole eating and the benefits of all-natural beauty products. How about raising your undie standards? Our good friend Cayla gets real about her challenges and fears, and how she's shining a spotlight on the importance of taking care of your lady parts through Knickey.
From travel and lifestyle expert to landing her luxurious scented candles in Bloomingdales stores across the US, Teri Johnson strives to celebrate the excellence, history, and elegance of the Harlem Renaissance period while honoring the achievements and the artistic movement of the 1920s and 30’s.
You’ve invested time and resources to design the perfect website. It has all the right things—beautiful design, high quality imagery, and concise messaging. However, you notice that there is no growth. Follow these 3 key tenants to grow your audience and win over fans.
If you've ever seen her speak, read her book, or participated in one of her workshops, you know you're in for a creative ride like no other. We've been working on exciting projects together, but this week, we sit down to have real conversations about self-doubt, the comparison syndrome, and the importance of staying humble.
Feeling stuck in your sales or marketing? Sign up to grab survival tips and your free Guide to Attracting Customers That Convert. You'll also get the low-down on growing a business and just plain old inspiring things.
